Can you please tell us a little about yourself and how long you have been with Porsche?I joined Porsche Middle East and Africa FZE earlier this year and prior to my move here, I held the position of Vice President of Marketing at Porsche China. I have a genuine passion for sports cars and have worked in the automotive industry for luxury performance brands since I graduated from university. I knew from a young age that I wanted to work in this field, and as such, I consider myself fortunate to be part of this iconic brand.What are the challenges that you see in the Middle East market especially when it comes to market share?Our focus in the region is to always place the customer at the heart of our operations. As such, we strive to match their passion for Porsche with the launch of new, exciting sports cars and by offering unique brand experiences. We also work with our importers across the region to achieve the highest levels of customer satisfaction. In terms of After Sales this means we conduct regular mystery shopping and feedback surveys, because only by talking to our customers, can we further enhance our service. We will continue to do this and continuously strive for further enhancements all round.When will the new electric Porsche Taycan be launched and why would consumers consider it vs other electric car vehicles in the market?The global unveiling of the Taycan will take place in September, with the model then set to arrive across the GCC in 2020. As is always the case with all Porsche sports cars, the objective was to offer the sportiest vehicle regardless of segment, and I can assure you that this is exactly what has been achieved with the Taycan. As the brand's first fully electric car, it will offer the same impressive performance, driving pleasure, quality build and iconic design that is synonymous with the Porsche brand. The Taycan will be a game changer.Are there any plans for future 911 models to go electric?At Porsche, evolution will always have an authentic link to the brand's history. Porsche is and always will remain a manufacturer of premium sports cars, with the pleasure of driving at the very core of its mission. As such, our strategy will be to continue with a three-pronged approach, which incorporates optimized combustion engines, plug-in hybrid models and purely electric sports cars - all in typical Porsche style and design language.Porsche is on record vowing to keep the GT3 models naturally aspirated. How much more power can these engines develop?Innovation is a big part of what we do and we are always striving to improve our engines; whether for motorsport or road-legal sports cars. Our engineers and designers work tirelessly to ensure that whichever model we offer to our loyal base of enthusiasts, is the best it can be.tiresandparts.net8
<
Page 7 |
Page 9 >