It is that time of the year again, when everyone involved in the automotive industry in the region is gearing up for the biggest automotive aftermarket tradeshow in the Middle East, Automechanika Dubai. The show will serve as an event where we get to learn about the latest innovations in the field and will also get to network with global and regional players in the aftermarket sector. There will be a few exhibitors who are participating in the show for the first time as part of their drive to gain access to this fast growing market. There will also be many who are returning to the show after participating in the prior editions as they have reaped the benefits of taking part in Automechanika Dubai. While we have focused in many previous editions of the magazine about the rapid pace of change in the automotive industry, let us not forget that the tire industry and parts sector too has had to change at a rapid pace to accommodate these changes in automotive technology. In our new business ideas section, we look at the new tire that Continental has developed specifically for electric vehicles. We also look at a new type of synthetic rubber that has been developed for tire production and technologies that can be used for tire identification. Automotive companies are increasingly playing catch up when it comes to technology and design. One fact that they need to keep in mind is that women already own 62 percent of the cars on the road and have 95 percent veto power when it comes to purchasing decisions. In our blog section, we write about a study that reveals that for women, choosing a car is all about safety, practicality and comfort. Automotive companies pour billions into research and development in order to outpace their competitors, and this is definitely a market that they cannot afford to ignore. In the end, it is all about the basics – safety, comfort and reliability.Hamid MoarefPublisherPAGE 14Publishers Note :All images, designs, layout and advertisements are copyrighted. Any attempt to recreate, plagiarize or copy in part or in whole is violation of international copyright laws. While compiling this issue of Tires & Parts, the utmost care and attention has been given to ensure that all information is accurate. Morjan Media is not responsible for the accuracy of content provided by third party sources.To submit news and content please email to : [email protected] note: by submitting news and content to Morjan Media for publication in Tires & Parts you automatically agree that Morjan Media is not obliged to publish this content. Furthermore, Morjan Media reserves the right to further edit and or reduce the size of any content or news stories sent for publication.PublisherHamid MoarefEditorAli Reza Sub EditorsManju MathewSonja BaikogliSherry ChenGrace StephenDesignVivin GeorgePraful PanchalSales & MarketingAhmad AjiCirculation AssistantsThahaDilfarFisalContributorsPeter BaikogliArezou MarzaraFarsh ShafikhaniKristen KoulicDistributionDar al hikma Distribution L.L.CMorjan Media L.L.CP.O.Box 7830, Dubai, U.A.E.TIA applauds Automotive Tires & Parts’ efforts to bring the latest tire and automotive news to the Middle East.For more information on TIA,visit www.tireindustry.orgFor administrative inquiries or for a copy of our media kit please contact : +971 4 2555548 [email protected] www. morjanmedia.comA better way to get around.Download Careem and book a hassle free ride in minutes. Enter the promo code “tiresandparts” to get 20% off your first 3 rides. *Maximum discount AED 20 per ride. For new users only. Offer valid within the UAE.
< Page 4 | Page 6 >