tiresandparts.net19MERCEDES-BENZ CARS MIDDLE EAST APPOINTS KRISHAN BODHANI AS DIRECTOR OF SALES AND MARKETINGMASERATI ANNOUNCES NAME OF NEW SUPER SPORTS CAR Mercedes-Benz Cars Middle East has appointed Krishan Bodhani as Director of Sales and Marketing. The appointment has been effective from January 1st, 2020.Krishan Bodhani succeeds Andreas Bueckmann, who had helmed the sales and marketing activities of Mercedes-Benz in the region and had developed various strategies to adapt to the rapidly changing automotive scenario within the Middle East region.Bodhani started his stint in the automotive industry with Audi and Volkswagen and has held several senior positions across Sales, Marketing, After-Sales and Product Management. His first role in Mercedes-Benz was as Head of smart at Mercedes-Benz UK, and as an outcome of his efforts smart in the UK was able to achieve record sales growth in 2015 and record sales in 2016. Krishan also helmed Mercedes-Benz UK’s Product Management division, where he played a key role in the development of the company’s simplification strategy.He then moved on to head Mercedes-Benz UK’s Used Car Sales and Remarketing division. In this role, he took the initiative to contemporize the business and delivered record sales results. In his new role as the Director of Sales and Marketing in the Middle East, Krishan will play an integral role for Mercedes-Benz Passenger Cars, and it is expected that his expertise in automotive sales and marketing will be pivotal in the expansion of Mercedes-Benz sales and service operations in the region. Commenting on the new appointment, Thomas Klein, President & CEO of Mercedes-Benz Cars Middle East said Krishan brought to the role years of experience and a proven record of success. Klein added, “We are delighted to welcome him on board. In his new role as the Director of Sales and Marketing of MBCME he will be instrumental in further strengthening our position as a leading automotive brand in the region.”Krishan Bodhani, Director of Sales and Marketing of Mercedes-Benz Cars Middle East added; “The Middle East is a key region for Mercedes-Benz; one that is progressive and steeped with opportunity. In the years ahead not only do we have a wave of new models to look forward to but with digitalisation, customer centric mobility and new business models revolutionising our industry, I’m hugely excited and look forward to the prospect of contributing to the growth of the brand in the region at such a focal time.Maserati has announced the name of its new super sports car. Fans have been eagerly anticipating the announcement of the moniker for the new model which the Trident brand says will be called the MC20.Maserati had developed the model at the Maserati Innovation Lab. The MC20 will be built at Maserati’s historical factory located in Viale Ciro Menotti and is expected to make its global debut by the end of May this year in Modena.The name MC20 highlights the new model’s sporting credentials with MC being the acronym of Maserati Corse and 20 referring to 2020, the year which marks the beginning of a new phase in Maserati’s history.The first racing car to bear the Maserati brand was the Tipo 26, with 26 standing for the year of manufacture. In a similar manner, the MC20 will be the first car that symbolizes the new era for Modena based Maserati.The super sports car is the natural evolution of the MC12 which was highly successful and in 2004 marked Maserati’s return to racing after a break that lasted 37 years. The MC12 won as many as 22 races (including 3 victories in the 24 Hours of Spa) and 14 Championship titles across Constructors’ Championship, Drivers’ Championship and Teams’ Championships in the FIA GT during the period from 2004 to 2010.Maserati will use the MC20 to return to the world of racing.The model will be built at the Modena Plant where Maserati has already commenced the modernization of the production line. This modernization will also be carried out to accommodate MC20’s advanced electric powertrain.In order to further modernize the production areas at the Viale Ciro Menotti Plant, work has already started on a paint shop, a completely new feature for the facility. The paint shop will be equipped with advanced innovative low environmental-impact technologies.
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