Recent reports in leading UAE publications have highlighted measures by authorities to crack down on what they chose to term as the issue of “fake tires’”. Such reports only serve to showcase the lack of knowledge on the part of those who write them as the very term “fake tires” is highly misleading. Unlike the case of “fake” automotive parts, there is no such thing as “fake tires”. Headlines screaming that motorists should be beware of buying “fake tires” convey a totally wrong impression. What they choose to term as “fake tires” are tires of two types. The first category includes tires which are truly Bridgestone tires or Pirelli tires as claimed but fail to meet the norms for tires used in the Middle East like the GSO standards and the SASO standards. So, they are tires that are meant for the North American market or the European market but fail to meet the norms that are specified by the authorities here to handle the tougher climate and terrain in this region. These tires are definitely being sold under false premises and motorists should not buy such tires. The second category includes tires that have been used and discarded but are refurbished by shady garages or companies with minimal effort to make them look new. They even go to the extent of changing what we call the dot code, the date of production of the tire that is marked on its sidewalls. This is certainly a very dangerous practice and these tires can never live up to the expectation that customers have from them, This category of tires also cannot be termed as “fake tires” but such tires are what we can justifiably call “used tires”. Again, I want to emphasize the fact that it is wrong to use the term “fake tires” as that is definitely not the term I would use for tires belonging to either of these categories. The danger indeed is very real and here is to hoping none of you or your loved ones fall prey to the vendors of such tires. Wishing you happy and safe driving this month and in all the months to come.Hamid MoarefPublisherPAGE 14Publishers Note :All images, designs, layout and advertisements are copyrighted. Any attempt to recreate, plagiarize or copy in part or in whole is violation of international copyright laws. While compiling this issue of Tires & Parts, the utmost care and attention has been given to ensure that all information is accurate. Morjan Media is not responsible for the accuracy of content provided by third party sources.To submit news and content please email to : [email protected] note: by submitting news and content to Morjan Media for publication in Tires & Parts you automatically agree that Morjan Media is not obliged to publish this content. Furthermore, Morjan Media reserves the right to further edit and or reduce the size of any content or news stories sent for publication.PublisherHamid MoarefEditorAli Reza Sub EditorsManju MathewSonja BaikogliSherry ChenGrace StephenDesignVivin GeorgePraful PanchalSales & MarketingAhmad AjiCirculation AssistantsThahaDilfarFisalContributorsPeter BaikogliArezou MarzaraFarsh ShafikhaniKristen KoulicDistributionDar al hikma Distribution L.L.CMorjan Media L.L.CP.O.Box 7830, Dubai, U.A.E.TIA applauds Automotive Tires & Parts’ efforts to bring the latest tire and automotive news to the Middle East.For more information on TIA,visit www.tireindustry.orgFor administrative inquiries or for a copy of our media kit please contact : +971 4 2555548 [email protected] www. morjanmedia.comDownload Careem and book a hassle free ride in minutes. Enter the promo code “tiresandparts” to get 20% off your first 3 rides. *Maximum discount AED 20 per ride. For new users only. Offer valid within the UAE.
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